Social media platforms are community engagement tools that are critical for local banks. There’s a lot more to social media marketing than simply posting to Facebook and Twitter. Social media has become the most paramount deliverable in any brand’s marketing mix.
Social Media increases exposure to your brand and provides the opportunity to create loyal fans. Also a strong brand presence on social media allows you to develop business partnerships, reduce marketing costs and improve sales.
Show your audience you’re not a robot. Social media provides you a wide audience to answer questions in a way that shows you care. It’s also an invaluable source of feedback on customer service, as well as product innovation. Consistency and authenticity are key.
It’s all about driving and capturing qualified leads and nurturing them through your sales funnel. Generating sales leads on social media allows banks to more easily identify prospects most likely to convert. Also, for existing customers, social provides a great captive audience for product up-sell.
Successful brands understand and know the power of social media. At DIGI CONVO we will put plans and processes in place to build your social presence.
Learn more about how we can help you exploit all available social avenues