Since 2016, DIGI CONVO has been building winning marketing machines for brands and businesses nationally with a focus in the Richmond, Virginia area. We’re champions of A/B testing and iteration. We’ve fine-tuned and tested our process over the years to create unique, high-quality strategies that utilize SEO, social media, and content creation to exceed your business goals.
Without a firm foundation, your marketing strategy may fall short. DIGI CONVO will work to ensure that your website is technically sound – including an SEO audit, user-experience suggestions, and reporting setup. For social media services, we will help optimize your profiles, improve your engagement, and grow your following.
Crafting your message to increase engagement with your core-audience can help you connect with and convert potential customers. DIGI CONVO works with you to decide who your target audience is as well as create core messaging content and videos that resonate with your target consumers.
We also do all the digging needed to craft a winning SEO & social strategy based on actionable data.
Once we have worked with your business to build a firm foundation online and determine the highest-value audience, we can provide a digital advertising strategy that drives high-quality leads to your website ensuring that previous customers return.
Through tactics such as Facebook Advertising, Instagram Story Ads, Google Advertising, website optimization and YouTube Marketing, you become more relevant and attract qualified leads.
DIGI CONVO produces high-value, relevant content for your audience to keep them engaged and entertained. We will build a content calendar as well as provide copywriting or video services depending on your needs. Content is the fuel for long-term success and continued growth in the digital space.
Why is SEO important? In simplest terms, to show up in search results on Google or Bing, you must follow their rules. In a fraction of a second, search engines determine the relevance of your site and its content. If your site is fully optimized, you’ll be rewarded accordingly with organic traffic.
This is the foundation of all digital marketing efforts. Our research is presented in a detailed analysis of many elements including meta tags, page titles, and site speed. Then we update your site accordingly, setting your business up for success.
During the site audit, we will ensure your site is technically sound. This includes assessing the speed, crawlability, and indexing (what pages show on the search engine results page) of your website and eliminating any potential reasons Google may penalize your site.
Your site content exists for more than just making sales. First, you must create value for your target audience. When users consume your content, you position yourself as the subject matter expert. In doing so, you greatly increase the chances they return and become a customer.
In terms of queries, YouTube is the second most popular search engine on earth. And it’s owned by Google. By successfully launching and maintaining a YouTube channel, the SEO benefits are undeniable. YouTube is the most powerful medium to distribute your video content. DIGI CONVO provides SEO-informed video content.
Regardless of budget, PPC advertising is a cost-effective way to drive traffic to your website. You only pay the publisher when your ad is clicked. PPC allows you to reach new audiences by testing and optimizing with relative ease.
Reach the right people with the right message at the right time. Facebook ads target and retarget at a mind-boggling granularity. These ads engage and connect users to your business where your potential customers are spending their time.
Email is a powerful tool for increasing customer retention – as your users have opted to receive your message. It’s also highly customizable and cost-effective. Complimenting your email efforts, text and voicemail allow you to quickly get your message out to larger audiences. You can also load your email lists into your Facebook or Google ad platforms in order to create even more highly targeted audiences..
Google advertising is highly effective in capturing user intent through visual ads on websites and mobile apps. But if users don’t know about your products or services, they cannot search for you on Google. This is where Google Display Advertising is critical : creating brand awareness so your business gains advantage.
Well-optimized landing pages are critical in converting online prospects to leads. For your users, landing pages can provide clarity and purpose. They also allow your business to collect demographics and data on users. In both respects, you greatly increase the probability of turning them into customers.
Human beings are visual. Unsurprisingly, videos are more engaging and memorable than any other type of content. It’s an unrivaled form of storytelling. Marketers who use video grow revenue 49% faster than non-video users. DIGI CONVO produces and edits videos in-house eliminating what’s often the single biggest incremental marketing expense.