We’re Your Content Marketing

Mission Control

Download Your Free Customer Journey Checklist for Community Banks

Not a financial institution?
Find out how can help.

Content Marketing

Advertising will continue to become increasingly more expensive and complex. In today’s digital information world, consumers prefer content to advertising. In fact, many people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement.

Benefits

Build Trust

How do you build trust? Provide obvious value. What’s a simple way to drive value? Transparently and enthusiastically answer critcal recurring questions or concerns. The key is to be disarming. You might be the right fit for a potential customer. Or you might not. But helping customers make informed decisions is a great way to start building trust.

Educate Your Audience

It starts not with what’s in it for you. It’s what’s in it for them. You must understand what your customers are searching, asking, feeling, and fearing. Think of yourself as a teacher. Your goal is to articulate everything you think a potential customer needs to know. If done the right way, the altruism eventually leads to a steady flow of qualified leads.

Nurture Leads

Content marketing should be the foundation of your lead generation and lead nurturing efforts. At all stages of the sales cycle, It’s an ideal way to demonstrate your bank’s industry expetise. You’re able to highlight how your services may help the prospect. This affords you the ability to share your past successes in a less ‘salesy’ way. Before you know it, you’ll have a pipeline of leads.

Blogging, Then Beyond

While blogs are a major component of content marketing, they’re only a part of the bigger picture. There are many assets to be created to tell your financial organizations story such as:

  • Infographics
  • Whitepapers
  • eBooks
  • Social media
  • Podcasts
  • Guides

Captains of Content

At DIGI CONVO, we know how content can raise awareness and push to a lead. Content marketing is an essential aspect of any modern digital marketing strategy.

Ready to Get Started?
Contact us with your questions or to get started with digital ads

Download Your Free Customer Journey Checklist for Community Banks