We go over 5 good seo practices that banks can utilize in their websites to compete with top dog banking websites. These best practices are especially important for smaller, lesser known banking businesses.
5 SEO Best Practices For Your Bank
Like any website, it’s important to optimize for SEO. However, banks have unique needs and must cater to an audience surrounded by thousands of choices. Almost everyone uses a bank, so how can you make sure your bank’s website is being seen to attract customers? Let’s take a look at some SEO best practices for your bank.
1. Title tags & meta descriptions
One of the most upfront things your users will be noticing are your Title Tags and Meta Descriptions. These two pieces of information are what appear in a user’s search results. There’s a few things you need to accomplish with your title tags and meta descriptions. First, they need to describe the webpage. Your title and description need to give a proper amount of information, in a limited number of characters. Google only displays around the first 60 characters for a title tag, and around 160 for the description. Thus, you need to keep your information short and to the point.
Second, they need to make sense. Your title tags and descriptions are there to help the user find what they need, not to promote your page. Titles like “CLICK HERE TO OPEN A BANK ACCOUNT” seem deceptive and less effective when compared to something like “Register For An Online Bank Account | BNK” We recommend having your page’s subject or service in the beginning, followed by your business’s name. The same goes for your meta descriptions. They need to be designed to further describe the services you offer, specifically what that page offers.
2. Internal linking & UX
An easy way to optimize your site is to include plenty of internal linking. This not only allows Google to crawl your site more effectively, but allows for better user navigation and user experience. Internal linking is exactly what it sounds like, linking one page from your website, to another within your website. The worst thing you can do is lead your users to a dead end on your site. Make sure your UX is up to standard by including those internal links to help good navigation. For banks, this is especially important to lead a user to your services.
Links should be indicated with strong keywords in the text, relating to what the link is sending the user to. That way, if a user is interested in signing up for a bank card, they can easily find their way to your services from your homepage, services page, bank account page, or even a blog that they’ve stumbled upon during their research.
3. Infographics and visuals
We are wired to look for and remember the things that stand out to us on a page. A page of solid texts with no breaks nor visuals probably won’t result in anyone digesting any of the information presented. A great way to present information on your blogs and posts is by using infographics and visuals. This allows you to design your information in digestible ways. Infographics also allow for internal and external linkage by being a souce of information, as well as citing outside sources.
Having more visuals on your site allows for you to break up your content. Visuals work to help the user further understand what they are reading and give them an opportunity to pause and process your content. Additionally, visuals give you the opportunity to include alt tags and image titles, following ADA, as well as providing a space for more keywords to be embedded in your site.
4. Local SEO
Remember, your bank is up against hundreds of options, especially those big name banks. How can you make sure your bank doesn’t get lost in the sea of bank search results? One way is to target local SEO. This is especially important for community banks. You probably won’t rank very well if your target keywords are focused on “banks,” “open a bank account,” “sign up for a credit card.” However, if your keywords are more focused on your local community, ie “banks in Richmond, Va,” or “Southern VA community bank,” you have a better chance of reaching a larger audience. This goes for more than just your title tags and meta descriptions. Your content can focus on local seo as well. Blogs, social posts, and page content can be catered to target keywords in your area.
A way to optimize local SEO is by managing your Google My Business account. That way, you can manage the information your local public sees, as well as view and reply to any reviews about your bank. This allows you to gather more information on what the locals think of your business; the better you look online, the more likely people are to visit your site!
5. SEO Audit
Update, update, update! The best thing you can do for your site is to maintain it. You should be performing SEO Audits to determine if your site can be optimized anywhere. That way, your site is not only functioning best for search engine algorithms, but functioning best for your users and potential customers. Here at DIGICONVO, we perform personalized SEO Audits to determine your site’s strengths and weaknesses. Working closely with your wants and needs, we can optimize your website and implement these best SEO practices. Give us a call today to learn more and set up a consultation.