We outline 3 reasons how a blog contributes to the success of your website. This blog is paired with the “3 Reasons Your Blog is Critical” animation.
3 Reasons Your Blog is Critical
It’s important to stay relevant and active when it comes to maintaining your website. A good way to always keep a flow of new information on your site is to post blogs. Blogs can make you look like an expert in your field of business as well as help you promote and advertise your business, attracting new customers. However, your blog does more than just serve as something for your users to read.
Target long tail keywords
Blogs give you a good opportunity to incorporate more SEO keywords through their titles and content. More importantly, you have an opportunity to target long tail keywords that may not be as effective on your main website pages. This allows you to reach specific audiences, local communities, and niche users.
This is especially important for smaller local businesses. Let’s use a community bank for example. This bank is in a position where they have to compete with huge, nationally established name brands. Therefore, it’s pretty much guaranteed that they won’t rank highly for competitive keywords like “home loan.” Instead, you can take the opportunity to focus on keywords like “How to find a home loan in Richmond, Virginia.” Although this keyword is longer with a lesser search volume, users are more likely to navigate to your website because you have exactly what they’re looking for.
Optimize Through Internal Linking
As is any piece of content on your site, blogs give you the perfect opportunity to include internal links. This prevents your blogs from becoming a “dead end” on your website, thus improving Google’s crawlability of your site. This is a simple way to optimize your site and improve some of your UX by establishing a more concrete site structure. This also allows your user to stay and explore your site, providing easy access to your services, especially if a user accessed your blog to do research on something they need.
Internal links make it easy to understand what your pages are about by providing additional information, and highlighting certain key terms and services. For example, if you have a blog on applying for a home loan, you can utilize internal links to link your blog to your home loan page. This also helps to group relatable content within your site and create a stronger linking profile.
Aside from internal linking, blogs are a great way to build some external links. This is when outside sources link to your blog from their respective websites. This not only brings in outside traffic, but adds credibility to your website and business as a whole. Links from other trustworthy and established sites are votes of confidence for your potential consumers. If you can place yourself in a position of authority in your industry, people are more likely to turn to you for your services.
Backlinks not only attract new users to your site, but also flag search engines that your content is valid. For that reason, backlinking can improve your sites ranking and search visibility. Some backlinks are more valuable than others. If you can obtain a backlink from a well established business, you have a much better chance of reaching a wider audience. On the other hand, avoid backlinking opportunities from spammy, potentially negative sites as this has a negative effect on your site as well. The rule of thumb is that credible sites have credible sources.
Hire Blog Writers
Experiencing writer’s block? Or maybe you just don’t have the time to consistently write and post blogs. It might be best to hire an external writer for your site! Here at DIGICONVO, we have experienced blog and SEO writers who can come up with a comprehensive blog posting schedule. Give us a call today!